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Line extensions aren't test-marketed as completely as the original product, so they fail. 34. The product is introduced to capitalize on a trend that quickly fizzles. 35. The Latest Info Found Here is distinct however puzzles consumers, who don't comprehend how the product works. 36. The spokesperson is a bad fit with the item, developing a discordant message.

The item is priced too expensive for mass adoption. 38. Customers are uncertain about what market the item is tailored towards. 39. The product is manufactured offshore; quality assurance problems result in negative consumer feedback and item returns. 40. The advertising campaign is introduced before the sales force is totally informed, so customers understand more than salesmen about the item.

Have a plan to increase quickly if the item takes off. Mosquito Magnet In 2000 we dealt with American Biophysics on the launch of its Mosquito Magnet, which utilizes carbon dioxide to entice mosquitoes into a trap. The timing was perfect: The West Nile virus scare had raised mosquitoes from annoying problems to life-threatening illness providers.

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But American Biophysics proved more skilled at killing mosquitoes than at running a fast-growing customer products company. When it expanded making from its low-volume Rhode Island facility to a mass-production plant in China, quality dropped. Customers became mad, and an item that was saving lives practically went off the market.

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Mosquito Magnet is generating income for Woodstream today, however the investors who initially funded the device have little to show for its belated success. Defect 2: The item falls brief of claims and gets slammed. Delay your launch until the item is actually all set. Microsoft Windows Vista In 2007, when Microsoft launched Windows Vista, the media and the public had high expectations.

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But the software had so numerous compatibility and efficiency problems that even Microsoft's a lot of devoted clients revolted. Vista tumbled, and Apple lampooned it in an advertising campaign ("I'm a Mac"), causing lots of consumers to think that Vista had even more problems than it did. If Vista were introduced today, the result may be even worse, owing to the increasing popularity of Twitter and You, Tube and the prevalence of Facebook "hate" pages.