If you are a business owner you must have a website. It is among the top important tools you have to gain more and better customers and clients. What is the difference between a great web page from a bad one or even a quality one from one that is great? Here are 10 things that a good website will require.

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1. Website Navigation

The web design should be easy to navigate, and menu items should be easily accessible on any webpage. The user should be aware of where they are and be able to easily access where they'd like to be. A site map is a great idea and should be utilised in the event that it is made there is one. It sounds simple, but the majority of web sites can be enhanced on this point. Remember, there is a fine line between an interactivity menu and a snooty one, so functionality should be the primary goal.

2. Visual Design

People are visually oriented creatures and using stunning graphics is a good way to increase the appeal of your website. Your website has about 1/10th of an second to impress your visitors or potential client and show them that your site - and business (by proxy) - is trustworthy and professional. It's crucial not to overdo it too much. Animation, scrolling text and flash intros should be used with care in your web design and should be used only to highlight an element for maximum impact.

3. Content

It is the foundation of your website. The content you provide contribute to your search engine placement and ranking, but it's also the reason why most visitors are seeking from your site initially. The content on your website must be informative, easy to read, and concise. A well-thought out web text and content will perform better than anything else to make your website's design engaging, effective and well-known.

4 Web Friendly

Whatever useful, attractive and easy to use your website design is, it's useless until it's compatible with the web. It's crucial that your web developers know the keys to make your site work on all the major browsers and that they make use of alt tags, meta tags, and are well-versed in SEO (Search Engine Optimisation). Many factors effect your search engine placement and visual appearance of your site and therefore, make sure that your web designers are knowledgeable about the ropes.

5. Interaction

A well-designed website attracts visitors instantly and holds their attention throughout the entire page. It also encourages them to get in touch with you. This is called 'conversion', and is probably the primary goal of your website. There is a line of distinction between "interaction' and `annoyance', therefore the degree of interaction should not outweigh the benefits.

6. Information Accessibility

There aren't all the people who visit your website are interested in, or have the time to go through the entire site. They might require just a contact number or address, or some information. It's therefore important to include important information on a plain text and in a location that is easy to access. We've all experienced the frustration of being unable to find the information we need on a site which results in always a dissatisfied visitor. The experience can be frustrating at most, and a disgruntled user won't stick around on your website for long, and is likely not to return, much less do business with your company.

7. Intuitiveness

A great website anticipates what the user is thinking and is able to cater directly to their needs. It is organised in a manner that makes sense. If someone is looking for your product or services via the internet or in a directory where your website is listed, it's crucial that your website have an entry point which is directly related to what they searched for instead of forcing them to go through all of your data. Remember that the longest distance between two places is a straight line.

8. Branding

Your website should be an obvious reflection of your business and your brand. Visitors should be able to immediately connect visually between your logo, print material, and brick-and-mortar store. A site that can do this will not only increase the memorability of your branding, but adds a level of trust and credibility as well as a better image of that of your overall business.

9. Turnaround Time

The top complaint from customers of web design is the length of time to get the site up and running. A company who takes a long time to complete your website is par for the course. The longer it takes to complete the site, the more business - and value - you lose. If your website isn't available accessible on the internet and isn't running properly will not generate any revenue!

10. Conversion

Your website can be the single most significant source of customer traffic your company can use, and you must put the main importance on bringing in new clients and making additional services available to current customers by increasing awareness of the services you provide. Giving them the tools needed to conduct deal with your company in an easy and pleasurable manner will improve your website conversion and bring you the type of results you want.

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