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 Not known Facts About What Is Digital Marketing? A Beginner's Guide to ModernDigital marketing. Simply another one of those brand-new, expensive buzzwords you should utilize to sound wise in conferences or is it the real offer? Maybe a much better concern is: what is digital marketing? This digital marketing guide will show you what's what. First promoted as a term in the early 2000's, digital marketing has in fact been around a lot longer. About 100 years longer, to be exact. Here's a pic of the first digital marketer in history: (Image source: Wikipedia) His name: Guglielmo Marconi. What? Marconi? Yup. In 1896 he was the first human to show a, "public transmission of cordless signals." Shortly after his little demonstration in England, morse signals were sent across open water.  The very first live broadcast was from an opera performance at the Met and guess what people did after it? They purchased program tickets! Digital marketing method was born. I bet you're surprised. I didn't mention smart devices, apps, Facebook advertisements or blog sites at all. That's since digital marketing has nothing to do with the internet. The Definitive Guide for 41 Must-Have Digital Marketing Tools to Help You GrowChannels such as social networks, mobile applications, email, web applications, online search engine, websites, or any new digital channel. Or a simpler version That's the factor it has been around for decades (due to the fact that electronics have) and why it does not necessarily have anything to do with content marketing, Google ads, social media or retargeting. Remember? I do. As a young kid in California, my experiences from the back seat of our cars and truck mainly rotated in between: "Mommy, when are we there?" and "Uh, Reference , McDonalds, can we go?", whenever one of those 10 foot signboards popped up on the side of the roadway. Growing up with Indian moms and dads, the response to both of those would, the majority of times, be the exact same: "Not yet." Sometimes, huge brand names would even start a billboard war, like this one in between Audi and BMW, which got quite a few laughs: (Image source: BMW blog site) In 2015, a load of my clients still spent hundreds of countless dollars on billboard marketing.  That's why digital marketing matters, it is where the attention is. The reason that signboards, like the ones above, pass away, is completely illustrated in a single picture of a Volvo. Since, honestly, the future of driving will look like this: (Image source: Dullonet) Not a single traveler will spend their time looking at the road. |
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