According to shopperTrak among the reasons why the 2012 black Friday sales dipped compared to previous years, was because many shoppers skipped the line and shopped on-line. An identical report showed that Cyber Monday shopping of exactly the same year rose by 15% compared to previous years. These reports show that many shoppers are opting to look on-line.
They are many people who are still hesitant shopping on-line especially searching for clothing on-line. Their reason being that they would like to first wear the clothing item, to ensure it fits them, before they are able to take the dress or clothing item home. That is definitely a very good reason. In spite of all the conveniences of on-line shopping, on-line shoppers buy every product on good faith that the description of every product is "as it is". On-line retailers especially on-line clothing store owners make a conscious effort to make certain every on-line shopper who shops in their on-line store(s) has a very good shopping experience. They always provide excellent images and detailed descriptions of every clothing item such as for example; colors and sizes of women's dresses, ladies church suits, pants,women's tops and blouses, men's suits, men's dress shirts, and other men's clothing items. The same information is available for infants' and kids' clothing. Besides complete description of every clothing item, on-line clothing stores give information regarding the material that every clothing item is manufactured out of such as; cotton (as in cotton t-shirts, cotton dress shirts), or polymer as in (polymer sweatshirts), or leather (as in leather scooter jackets), organic materials as in (organic baby dresses or organic baby blankets) and any information that gives good and detailed description of the clothing item in question. The detailed information provided to customers on every clothing item helps them to decide if they will choose the clothing item or not.
Use Sizing Charts to Choose Clothing Sizes
Besides providing info on the available colors and sizes of every clothing type, on-line clothing retailers post sizing charts for each and every clothing they sell. These sizing charts guide customers on how best to determine how big is clothing they want to buy.
Different fashion designers have different sizing formats. One sizing format for women's clothing has three main size groups; petit, regular, and women. Each one of these three main size groups has sub-sizes such as for example; petit small (S), petit medium (M), petit large (L). Similar sub-sizes are available for regular and women size groups. Other designers use sizing format such as; extra small (XS), small (S), medium (M), large (L), extra large (XL), 2XL, 3XL, 4XL, 5XL, 6XL. Similar sizing formats are available for men's clothing, infants' and kids' clothing. Whatever the sizing format a designer uses, the chart is definitely available to guide the client on how to choose appropriate size which will fit her/him or the kid without first wearing the clothing to see its fitness.
On-Line Shoppers Have Access to Variety of Designs and styles
One of the advantages of shopping for clothing on-line is that on-line shoppers have the "whole world as a retail center". A shopper could make selections from different stores and in addition from a variety of styles and designs. There are numerous new clothing designs and styles that may not be easily available in offline stores in a person's immediate locality, but on-line shoppers have quick access to the products from the comfort of their homes. For instance in one on-line store, a shopper can find a range of men's casual shirts, men's fashion suits, or European modern style suits, Italian designed suits, denim suits, linen suits, men's tuxedo, men's business suits, men's dress shoes and many other types of men's clothing, including boys' suits, and boy's dress shirts.
On-line Shoppers Save Money and Time
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The most interesting part of shopping on-line besides convenience is low prices for most clothing items bought on-line. Every on-line shopper enjoys the low price they pay for nearly every clothing item bought on-line as compared to prices of exactly the same clothing item bought from brick and mortar stores. The reason behind the huge price differences between clothing bought on-line and the ones bought from brick and mortar stores is that lots of small on-line retailers usually do not keep large inventory of the clothing they sell, nor pay store rents, nor mortgage. On-line retailers pass on the savings they make by not keeping large inventory and store rents to their on-line customers, therefore making every clothing item a good bargain for their customers. Besides the low prices paid for the clothing items, on-line shoppers cut costs on gas that would have already been used to travel to offline stores. In addition they save time, rather than sitting on line they work with a fraction of the time to search for the items they need and make payment for them very quickly. These items tend to be delivered at their door steps at no shipping and handling cost.
On-Line Shoppers Make Informed Decision before Buying
Shopping for clothing online is a great solution to guide against "spontaneous buying" or shopping addiction. Lots of people who shop in offline stores often buy "spontaneously". They gather clothing with out a second thought, like asking themselves if they actually need the clothing they are removing the shelves. This is why why many people make return trip to the stores to be able to return the clothing items that they had bought. Shopping on-line helps shoppers to steer against "shopping maniac", as a shopper in the comfort of his/her home has enough time to go through every clothing item and decide if he/she wants the clothing item or not. Additionally it is a good check/incentive to read the retailer's return policy before completing any on-line transaction by doing so an on-line shopper makes an informed decision to buy or not to buy the clothing item in question.