The decision to rent email lists for online business can be one of the best decisions a pro can make. Of course, it can also be one of your most expensive. Without having an understanding of how these leads were initially gathered, nurtured and then into email marketing submission, you are opening yourself up for failure. What if you didn't have an opt-in? What if you started out with sales leads and then had to wait for permission to contact them? If you didn't know what you were doing, you could very well lose a lot of money with your online business ventures.

That's why the first thing to do when deciding to rent email lists is to have an opt-out system in place. That way, recipients who don't need to be contacted will receive an email saying they have requested that their contact information be removed from any distribution lists. They can then opt-out at any time and keep from paying any fees. Those who do need to be contacted should still receive a message saying they have requested that their contact information be removed. Once recipients opt-out, they no longer can be resold to another list and they don't need to be re-qualified to be included in another marketing list.

So, what makes renting an email list so attractive? For a new marketer, this is the perfect way to jump-start their business without putting out a huge investment. With a list to work with, a marketer doesn't need to buy large lists of email addresses, they simply need to rent them to a reputable marketer or email list broker. The marketer then takes over the day to day management of the list and does what needs to be done to keep the subscribers interested. In most cases, the marketer will be responsible for keeping track of who is on the list and how often they are being rented out.

When you rent email lists, you are typically renting to someone who doesn't need to be contacted every day but who might be a potential client down the road. This can make it easier on the marketer since there is no need to make sure that the person receiving the email address is who they say they are. It is also important to make sure that the person has given the marketer permission to rent the address. This can be done through the usual methods of asking people to sign up for free subscriptions or by setting up an autoresponder.

Because there are so many benefits of renting email lists, more people are jumping on board. Many newer marketers do not realize how important it is to have list rental. List rental gives the marketer many options and makes it much easier to stay on top of everyone who is getting and sending emails. Here are some other benefits of list rental for email marketing.

One of the biggest benefits of list rental is the ease with which information is shared within the group. Everyone in the group has agreed to be part of the list and these people will all know how often the contact information should be changed. This makes the group much more manageable and leaves little room for confusion among all involved. List rental also allows a marketer to easily see which messages are working and which are not. This allows the marketer to easily make changes and see which messages are actually driving sales.

List rentals also allow the marketer to rent email marketing lists by factors such as the number of subscribers. If a list only has a few thousand subscribers, then it may take longer to send emails to them and it may cost more to buy the list in the first place. However, a large email list can be purchased at a low price and a larger list will cost less to send emails to.

Another benefit of lists that are rented for email marketing is the direct marketing potential. With an email list a marketer can build a list of prospective customers and send out mass emails to all of these potential customers at once. These mass emails can lead to further business and even increase the size of the business. Renting email lists is not a difficult process. The marketer simply needs to find a provider, set up payment methods, and select an opt-out method.