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| Article by-Walker Aaen How To Use Social Media For MarketingMake regular posts on your Facebook page. Setting up a page, putting in multiple posts on the first day, and then ignoring the page for the next several months will do nothing to improve your business. Set up a schedule for posting that meets your business's purpose for the Facebook page, and stick to it. If you're working on building your fan base, consider using "Like Ads". These are ads that include a call to action to Like your page right from the ad itself. These ads seem to be just as effective in the News Feed as they are in the right column, so play with the placement. When Did Social Media Marketing StartCustom audiences allows you to personalize the emails that you send. This will lower your marketing costs and increase the company profits in the long run. Choose your Facebook profile picture carefully. You could for instance use an image of your logo or latest product. Do not hesitate to change your profile picture regularly but make sure your page remains easy to identify. Customize your page further by creating a cover picture that corresponds to the kind of designs you have been using for your other marketing campaigns. How To Measure Social Media Marketing SuccessCarefully choose your updates to create more interest. People don't want to be flooded with sales jargon or spam. Make sure your updates are fun or helpful. Look at Facebook Insights to get a good idea of the type of updates that are very successful and give your audience similar content. Give your followers something to sign up for. This will keep the interest of your audience for a longer period of time. Try holding sweepstakes and contests, or just have a place for them to sign up for something valuable. Post about your milestones on Facebook. You could for instance let your subscribers know about your sales volume, the launching of new products or the anniversary of your most popular products. This is a good way to draw attention to certain products while creating a positive image for your brand. Determine why you are creating a Facebook page in the first place. You don't have a Facebook page just to have one. Do you want to speak with your customers? Or, do you want them to have a forum with which to contact you? Using Facebook to grow your customer base is different from using it to retain and promote loyalty among existing customers. Get your brand names secured on Facebook. Facebook is a huge and ever-growing community. If you are lucky enough to have a name that isn't taken, secure it as soon as you can. You never know when someone may just pick that name and you'll be out of luck. Do not underestimate the power of exclusive content or products. Everyone wants what they think is hard to get. Therefore, take something of value (like an e-book) and give it out to people, but only if they like your page first or perform some other action. They will be excited, and you will get something that you want too. Keep the profile updated. If there are click this link , make the changes on the profile page. Your customers need the most up to date information to get in touch with you. You may even decide to change things around on your profile page; this will keep people coming back to see what you have going on. When you celebrate business milestones, include your customers in the celebration. You need to send out a word of thanks to each person on your friends list. This will build your relationship with them. Vary the timing of your posts to see when you get the most likes or comments. For instance, a lot of people are on social media sites late at night, after ten. Your post may get more visibility if it goes up then. And, if you don't want to be doing work related tasks that late at night, you can always take advantage of the scheduling feature that Facebook offers and write the post during the day. Think about SEO when you fill out the Facebook profile. Use the keywords you used to optimize traffic to your website, and remember your Facebook page is a great place to include back-links to your website. It is important to have your Facebook page come up first on searches. Appeal to your current fans as well as potential clients. You want to engage with potential long-term customers, not just people interested in your contest. They only want to win. Instead, do something with customer loyalty. Now that you've learned a little bit about Facebook marketing you should be able to put what you've learned into your marketing plans. Make sure that you stay on top of things because social media is still fairly new and could change at any time. Now the only thing left to do is to get out there and be successful!  |
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