The evolution of modern business is reflected in the growth of digital agencies. The concept of a digital agency, being relatively young, is clouded, vague and varying. The word is generally used to spell it out an agency to which a small business (the client) outsources the work of designing, developing, maintaining and promoting its website. Of course, you could find a digital agency which only provides the design and development services, but generally they describe themselves as 'full service digital agency,' which means they offer the complete package.

Where a digital agency is employed to market and manage a brand's online strategy, as in most cases, it tend to be compared (favourably or otherwise) to traditional agencies. The term traditional agency simply means advertising agencies using more traditional channels and media, such as television and print, in place of the internet. It really is sometimes thought that digital agencies, which are by their very nature young and constantly evolving, lack the data and experience of traditional agencies. This assertion is totally wrong: whilst it really is true that digital agencies don't possess the decades of experience that traditional agencies boast, the industry in which they specialise is so new that nobody has experience inside it! Furthermore, although it is really a mistake to believe that principles of traditional marketing and advertising can simply be applied to digital marketing, it should be remembered that many of the very most successful digital marketers and advertisers came from traditional agencies bringing using them much experience. Whilst these people understand traditional marketing and advertising techniques, they do not seek to shape the web to match these approaches: they seek to shape their approaches to fit the internet and the consumer.

The blinkered belief that traditional marketing strategies will work if applied to the web is causing countless traditional agencies to fall behind their competition, the entire service digital agency, in the race for clients, especially as consumers shift their attention from television to the web. Traditional advertising techniques can't be applied to the internet, because the internet is fundamentally different from traditional channels. Online readers are less inclined to read long pieces of text, so words should be incredibly well chosen. Internet Agentur Aschaffenburg offers dialogue and interactivity between consumer and business, in a way that television and print never could. Therefore websites must be easy to navigate; because for online shoppers it really is incredibly easy to turn around and find an alternative in case a website doesn't offer them what they want, when they want it.

Due to immediacy of the internet, it is vital that your brand sometimes appears first. This is why search engine optimization, a service offered by digital agencies, keeps growing so quickly. Making certain brands are put highly in Google rankings isn't a thing that traditional agencies can relate to. And, although ppc campaigns make this possible, they are often costly and inefficient. Digital agencies can manage SEO and PPC campaigns on a continuing basis, producing results.