Within this category, there are several tips that Google can show you based on your campaign settings and performance. Each of the above categories contains different advice, as we saw above. seo consultant, seo expert, freelance seo, freelance seo expert, freelance seo consultant, seo specialist To find the recommendations for your account, simply go to your Google Ads account and click on the 'Recommendations' label under the 'Summary' button. To add one of these suggestions to your campaign, you have to click "View" on the recommendation you want to apply and then "Apply". Keep in mind that new keywords may need to be reviewed and approved before they can trigger your ad. Following these recommendations and applying the fixes will help you debug your Google Ads campaigns before continuing with the next steps. Reduce your wasted ad spending with negative keyword listsDo you think you're wasting your money on Google Ads? Are campaigns going well? Is the click rate high? Does the conversion look good? Impressions through the roof? Even reducing all of these metrics to a "T" is no guarantee that you will maximize your potential. It is not a guarantee that you will not be wasting a lot of money. A recent survey of 2,000 verified Google Ads business accounts found that an average of 61% of advertising spending is wasted. And that wasted ad spending can destroy your budget. As the percentage of your wasted spending increases, so does your cost per conversion. This means that any lead or sale you bring in is way more expensive than it should be. You are paying more money than necessary. Why is this happening? What is the biggest culprit / reason? The wrong search terms. Ignore your negative keyword lists. The average account in this study was spending 77% of its daily budget on search terms that had not converted at all. People normally don't know what the search terms report is so they don't even know how to use it for negative keywordsPeople don't know what negative keywords areNegative keyword lists are tedious and ongoing, making them difficult to stick to. Let's take a look at the basics of reducing wasted ad spend with negative keywords. What are negative keywords? As Google defines, negative keywords are a type of keyword that prevents your ad from being triggered by a specific word or phrase. Your ads will not be shown to anyone who searches for this phrase. For example, let's say you run a business and you want advice about your Google Ads, but it's not free. Entering the word "free" as a negative keyword ensures that your ads won't appear before the keyword "free". Because you don't sell free consultations and with Google Ads you pay for every click. You can't waste your budget on keyword searches that never convert. Someone looking for free advice is not going to convert your $ 50 advice. Negative keywords are used to remove search terms that have not been converted and will never be converted. With Google Ads, you pay for search terms, not keywords. While you may be bidding directly on a keyword, depending on the match type, you'll pay for tons of related searches and open the door to terms you might not want. To start with negative keywords, go to your Google Ads dashboard and find the search terms report. Once you are here, you can choose different search terms from your list and add them as a negative keyword. You can adjust this at the campaign or even ad group and account level. At the account level, add negative keywords that apply to any campaign you run. This audit-style account management step should be performed weekly. Filter the results by the past seven days when viewing your report. This way, you can ensure that you don't duplicate work and minimize your time on this task while still achieving budget-saving results. Search the keyword report for campaign inspirationThis next step can be done in the same way as adding negative keywords. Fortunately, both are summarized in the same report. As mentioned before, search terms are what you really pay for in Google Ads. In order to bid on the search network, you need to select keywords. You can bid on this term to get traffic for your search. There are a few important match types in Google Ads. In most cases, accounts are dominated by broad match types. This means that your Keyword Report will have both good and bad keywords. Because a broad match will drive your ad for relevant searches and variation, you really are paying for all of those search terms per click, not just the keyword you are bidding on. This opens the door to great opportunities after filtering out the clutter with negative keyword lists. For example, you can scroll through the search terms report and look for new specific keywords that will be converted. Search your ad groups for keywords that you are not currently bidding on. If you find new search terms that are not yet your own campaign, you can use this now. Use those successful search terms and turn them into new ad groups with just one keyword! Doing so will increase your chances of converting these terms and open the door to more search terms that can be generated in the coming weeks. Repeating this process weekly with your list of negative keywords will only take a couple of minutes. When Google emails you a weekly list of search terms instead of launching Google Ads to view them. That means you can analyze the data from your email at a glance instead of loading the Google Ads interface. To do this, go to your search term report and click the download button on your toolbar.