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Weekly 48 million individuals listen to podcasts. With over 800,000 different programs, and a projected $1 Billion dollars in ad invest for 2020, it's safe to say that podcasting is a big marketing channel. The best part about it? You don't even need your own program to make the most of this amazing marketing reach.

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That's what I did. I went from relatively unknown to being featured on a few of the most significant podcasts in my industry, all in a period of 3 months. Reference discovered that it doesn't matter if you're a company, a freelancer, a designer or an author. There are shows out there that have actually recorded your audience, and who desire to hear what you have to say.

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I'll cover whatever you require to know to move past pre-show jitters, drive traffic to your website, raise SEO rankings and, maybe most significantly, how to be among the podcasts top downloaded episodeseven if you have actually never ever been on a podcast before. The essentials You can be included on a podcast in 5 basic steps: Find possible podcasts Pitch them to be a visitor Get ready for your look Keep the call on topic Make the episode a success Let's dive in! How to find prospective podcasts The primary step is to get organized.

I suggest you include as many relevant podcasts as you can. Not all of the programs you find will be a perfect fit, but the more programs you need to start with, the much better your possibilities of discovering some fantastic podcasts that will be open to having you as a guest.

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You might be included on a number of podcasts concentrated on subjects that connect into those requirements, such as: A show about graphic design, or One that covers the complexities of utilizing design software application, or A business owner podcast that analyzes 'success stories,' particularly, how you grew your own side hustle or company or A marketing reveal that looks at how style supports sales Any of the shows above would construct your authority or display your expertisedriving the audience to your website.