PPC ads are made to attract visitors to click through to your law firm web site, but most of those clicks could result in a false click through rate and higher cost to you.

If you are looking for an attorney - They are commonly referred to as partners. Usually, the law firm is named after them since they are the most prestigious lawyers in the company. Because of their vast experience and expertise in their field, their service fees are considered the highest.

From a copywriter's point of view, too many lawyers seem to fancy themselves the final authority on effective copy. And too many of us "marketing gurus" - along with the companies we work for - allow them to get away with it, even though there are other options.


After law school, you quickly that "practicing law" means getting contacted by a client, signing him or her up with a legal services agreement, negotiating payment (usually a retainer), and filing the initial paperwork necessary to get the process that person wanted started. In the child custody arena, the lawyer may need to file a Petition for Dissolution of Marriage or Motion to Modify Child Custody.

Attorneys often spent time on things like meeting with a client, drafting documents, telephone calls, court hearings, preparing for a hearing, researching a client issue, and a variety of other tasks. When the attorney spends time on these things, he or she should keep a written record of all time spent on the file. For example, if an attorney spends one hour on a motion, and the attorney bills at a rate of two-hundred dollars ($200.00) an hour, he or she will make a written time entry on the attorney's time-keeping software. If the attorney spends more time on the case, he or she will continue to enter written time records. Typically, at the end of a month, the attorney will send the client a bill showing the total time spent and how much it costs.

Many attorneys, who are listening to a case for the first time, can stay unbiased and give their opinion, as they are hearing the situation for the first time. You should always make sure that you are getting your second opinion from an attorney that is very familiar with criminal law. The attorneys that are in that field know the law, when you give them the facts, will know how to weigh the situation to formulate their opinion.

Tip 3 - Ask for the fees upfront. Do not be shy to ask the compensation plan when it comes to personal injury cases. Your lawyer should be honest enough to lay his cards right and know exactly what you willing and able to pay him. Some law firms even offer a service that is contingent, which means that you only get to pay them if they win your case for you. Doing this first hand will let you avoid the pitfall of being surprised with the fees of your legal professional.