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| Written by-Halvorsen Wang How Can I Learn Search Engine OptimizationWhen designing your site, try to come up with three or four keywords that you expect users to input into search engines as they try to find your page. These keywords should then be repeated frequently throughout the title, page body and description meta tag. This will make it easier for users to locate your site on the web. The best web sites communicate a lot of information in a small amount of words. If you are long-winded, people will easily get bored and find another site that is more concise. Make sure any content is relevant and easy to understand - newspapers use an eighth grade reading level, which is the most common literacy level. What Are Search Engine Optimization WordsIf you desire feedback from your visitors, design your site to include a feedback form rather than a guestbook. A feedback form lets your site visitors contact you without having anything negative be shown to everyone else who sees your site. If you have a guestbook then everyone can read both good and bad comments, something you really do not want people to see, especially when the comments are negative. Good websites are optimized for older IE browsers, like 7 and 8. While IE is the bane of everyday browsing these days, you would be surprised how many people use outdated browsers for web surfing. You will have to use workarounds when dealing with this issue, so keep that in mind. An example would be the vexing "box model bug" which troubled IE for quite some time. How Can Marketers Use Search Engine OptimizationAvoid using animated GIFs on your site. These were popular in the late 1990s, but newer technologies have replaced the uses for animated GIFs that were actually useful. Animated GIFs are low in quality and large in file size. Use static icons for page elements and actual video files for complex animations. If you want to build a website fast without having to learn a computer language, use a code generator. Using a code generator allows you to quickly build a site and prevents you from making a mistake when you have no idea what computer programming is. Code generators are not only fast, but you will be able to learn a lot too. To help you create good web pages and fix mistakes on your own, learn computer languages. Educating yourself on how a website actually works will help you quickly fix any mistakes. Knowing how to deal with problems on your site will save you time and money, as you will not have to rely on outside help to remedy the situation. Create CSS pages and conditional loading when designing a website. Testing and regular maintenance is much easier this way. Simplicity is key to success. Avoid https://mashable.com/roundup/best-seo-online-courses/ of spammy "sell language" that you possibly can. Studies show that users are likely to jump off of a webpage the instant they pick up the "salesman" vibe. This is because it is said to actually trigger a predatory response in human brain function! So next time you want to sell a product, remember that the potential consumer may view you as a predator and run! Make sure your site includes a search box. This is really important, because people are accustomed to having that function, and when they want to find something on your site, they need to be able to find it. If they can't find what they need, they may leave your site altogether. Develop a checklist of items you want your website to display. Even the best web designers out there sometimes lose ideas if they don't act on them. If you create a checklist, you can always make sure that you're putting everything you wanted on your website. Keeping it written down is also a way to brainstorm for new ideas. Become an expert on the cascading style sheet, also known as CSS. HTML is important, but the consistency and actual design is in CSS. You want your website to have consistency and the style sheets can help. This can also make it easier for you to change things around on your website. Change the font color from time to time on your pages. If you ever run into a problem don't be afraid to ask for advice. Go ahead and consult with a friend or someone through a forum or email who you think might be willing to help you. You aren't going to get anywhere if you don't get any help, we all need it from time to time so don't feel any shame. Make sure that your fonts on your pages are well structured and aren't changed up too much as people scroll through your website. You don't want people to become confused and agitated with inconsistency, people like things to flow one way because it shows that you know how to handle things on a professional level. Make sure that your fonts on your pages are well structured and aren't changed up too much as people scroll through your website. You don't want people to become confused and agitated with inconsistency, people like things to flow one way because it shows that you know how to handle things on a professional level. You will start seeing how things fit together when learning about web page design. But first, you have to gather the parts and then assemble them into your own design. Use this information to make a great website.  |
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