A new-generation marketing example: a mask supplier opens an online store to market masks. After receiving the order and online payment, it sends a confirmation email to the buyer and will pay for status tracking, so that the buyer can wait for the products with peace of mind. TVP顧問 , the mask was delivered, and the customer simultaneously received the delivery email, showing the contents of the manifest for verification, and an invitation to "buyer's evaluation" was attached to the email. Because the buyer did not complete the "Buyer's Evaluation", seven days later, the mask online shop delivered an invitation email again. This time, the "5% off repurchase discount" is attached. The invitation email will be sent regularly within the next two weeks with different types of discounts. Attract buyers to complete the comments. Finally, TVP顧問 was finally moved by the "Limited Time 15% Re-spending Discount". After filling out the comments, he bought a new batch of masks concurrently. From customer support, buyer engagement, to a fresh round of promotions, mask online stores depend on automated email systems as their marketing tasks. Personalization, timely information and automated operations are the key to online marketing.

For more information about HK600,000 TVP technology voucher funding, TVP technology voucher consultants shared how exactly to use TVP technology voucher to invest in the purchase of automated marketing answers to enhance marketing capabilities for opening internet vendors or digital marketing.

Digital Marketing: Technology Voucher/Remote Business Intend to Open Online Store 2020



table of Contents
High ROI depends on automated marketing solutions
Re-Marketing saves 15% of "uncashed sales"
Comprehensive marketing automation tools
Value-added solutions of technology voucher consultants


High ROI depends upon automated marketing solutions
For marketers who open an web store, an automated email system can be an indispensable tool for opening a store. For those who have read the article about CampaignMonitor analyzing e-mail marketing, you will know the magic of email marketing to increase ROI (for each HK$1 invested in e-mail marketing, up to HK$44 return). A lot more than 80% of B2B and B2C companies are adopting E-mail marketing. In addition, using automated marketing tools to implement Email marketing strategies can raise the conversion rate to 50%.


The establishment of an web store is just a sales window. To achieve an automated marketing plan to increase ROI, it is necessary to implement a personalized online marketing strategy.


The setting of automated e-mail marketing is to allow buyer behavior in the "buyer journey" to trigger the machine to initiate automated marketing, such as for example visitor registration as an associate, completing online shopping, or preset birthday discounts for members, etc., because the preset mailing is satisfied Sending rules will trigger the system to automatically send "Member Welcome Email", "Order Confirmation Email" or "Birthday Reward Email" for automated email marketing.

Re-Marketing saves 15% of "uncashed sales"
For CTA (proactive approach) and rescue "unpaid sales", the automatic email system gets the capacity to "resurrect the dead". Once the buyer puts the goods into the shopping cart of the online store without payment, the "goods to be purchased" on the check-out page will trigger an automated email system to send a payment reminder to the client. Foreign investigations discovered that this automatic email reminder is used as a re- Marketing tools can save 15% of "unrealized sales" for online stores. In TVP顧問 cited at the beginning of this article, we are able to also note that combining personalized promotional messages with automated email systems as marketing tools can evolve flexible promotional activities. Achieve efficient online marketing.


Related article: Automated marketing solutions increase ROI

Comprehensive marketing automation tools
Don?t think that automated marketing solutions are limited to automated email systems. Actually, total solutions for marketing automation include SEO, Social Medai, e-news, and CRM to attain personalized marketing, accelerate the customer?s journey, and enhance every part of the customer?s journey. Phase conversion rate and final purchase intention

Automated marketing solutions allow you to master the very best marketing rhythm and achieve the purpose of reducing manpower and efficient marketing. It has turned into a popular SME technology voucher program. The technology voucher subsidy can offer up to HK$600,000 for automated marketing programs or other technology upgrade programs.

TVP Advisor Sharing: 23 Successful Types of Technology Vouchers

Value-added solutions of technology voucher consultants
The successful application of technology voucher is not about the amount of prizes, and the successful implementation of the technology voucher program to attain the original upgrade purpose also depends on technology professionals. TVP technology voucher consultants can obtain the very best funding and technology solutions for companies, from technology voucher funding applications to technology voucher project management, expert advice, letting you control the complex application procedures and technology majors, and seize the chance.