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VHF Early development Local television stations in the United States were focused on the VHF dial (channels 213) in the early days of the market. However, it soon emerged that the twelve channels readily available on the VHF dial would not suffice to fulfill the needs of the growing industry.

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As a reward for business to operate UHF stations, the FCC relaxed the ownership limit for an offered entity from 5 to seven stations, offered that no more than 5 were on the VHF dial. With this chance to broaden its roster of O&O s, NBC purchased WBUF-TV (channel 17) in Buffalo in 1955 and WKNB-TV (channel 30) in New Britain, Connecticut (near Hartford) in 1957, and changed WKNB's call letters to WNBC-TV (the contemporary WNBC in New york city City used the WRCA-TV callsign from 1954 to 1960).

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Nevertheless, WBUF consistently ranked behind its VHF rivals, WGR-TV (channel 2, now WGRZ) and WBEN-TV (channel 4, now WIVB-TV). Similarly, WNBC regularly ranked behind VHF rival WNHC-TV (channel 8, now WTNH); WNBC faced an additional issue as its signal was not strong enough to cover New Sanctuary and western Connecticut (almost all of Connecticut becomes part of the Hartford-New Haven market).

While it discovered a buyer for WNBC (which kept its NBC affiliation), there were no takers for WBUF, and it went off the air in 1958. NBC then affiliated with WGR-TV, where it stays to this day. NBC donated WBUF's license and some of its devices to PBS WNED-TV, which took control of the channel 17 frequency in 1959 (due to a number of deals, the WBUF-TV license is now held by WNLO and the channel 17 frequency was later held by WBXZ-LD; WNED still holds the virtual channel 17 in the Buffalo market, however has actually not promoted it because the early 2000s).

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Nevertheless, CBS' ratings were amazingly low in those markets. In More Details , CBS decided to move its Hartford and Milwaukee affiliations to VHF stations WTIC-TV and WITI-TV (channel 6) respectively, and offered off what ended up being WHCT (now Univision affiliate WUVN) and WXIX (now CW affiliate WVTV) ironically, CBS was sent out back to the UHF dial in Milwaukee following an association switch in December 1994, which saw WITI becoming a Fox station, while its previous CBS affiliation moved to WDJT-TV (channel 58).