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A major factor inside your color choice ought to be your audience. Considering the audience for the website will be the fourth step when choosing the right colors. A younger audience may need brighter and bolder colors, while an old group may prefer more subtle hues. Cultural differences may also play many within your selection. What represents love and happiness in a part of the world may mean something very different in another part. For instance, white is considered the color on innocence and weddings in the western world, however, many cultures associate white with death. Obviously, it would not be considered a good idea to work with white to trade your wedding reception services in the area of the world where white is employed for funerals.