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Remember, it has to do with the reader - not your requirements for connecting. Abuse and the demise of guest posting? Back in benefits of guest posting of Google stated this "Okay, I'm calling it: if you're using visitor blogging as a way to acquire links in 2014, you should probably stop. Why? Due to the fact that over time it's become an increasingly more spammy practice, and if you're doing a great deal of guest blogging then you're socializing with actually bad company." Has visitor publishing died ever since? Nope.

We don't think that visitor publishing in and of itself will ever die. Imagine significant publications without factors. However as Rank Brain and other Google upgrades continue to roll out, abuse of the practice need to subside. We think Google uses stylometry to ID authors There may be something to Google's distain for SEO professionals excessive using visitor posts.

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Stylometry is the practice of identifying an author based on their style of writing. How might this work? There are thousands of sites that exist simply to sell links on. An individual purchases an article on the site, they put material, embed a link to their website, and it gets posted.

This practice prevailed up until 2012 when Google made an update to defeat Private Blog Networks (PBN's). An entire industry dedicated to paid guest posts There is a whole market based on paid visitor publishing. An SEO guest post author may produce countless short articles on various subjects for positioning under various names on many websites.

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We think this is one of the approaches Google's Penguin update from 2012 uses. So if you're going to utilize guest posts for SEO beware of using sites that do it regularly, or worse - all the time. You'll spend money however the links will not count since Google's Penguin algorithm upgrade runs in actual time.

Google wants guest posts to consist of nofollow links In this tweet John Muller of Google said" if you're providing the content/the links, then those links shouldn't be passing signals & should have the rel-sponsored/ rel-nofollow connected." Google is basically asking blog owners who allow visitor posts to tag the links from their blogs with NOFOLLOW or a similar regulation so that Google understands the link may not be reliable - even if the link remains in fact entirely trustworthy.

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