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For instance, Google and You, Tube told Mattel, maker of Barbie and Beast High toys, that "You, Tube is today's leader in reaching kids age 6-11 against leading TV channels" and informed Hasbro, that makes My Little Pony and Play-Doh, that You, Tube is the "# 1 website regularly visited by kids." Numerous channel owners told You, Tube and Google that their channels' material was directed to kids, and in other circumstances You, Tube's own material rating system recognized content as directed to children.

Despite this knowledge of channels directed to children on the You, Tube platform, You, Tube served targeted ads on these channels. According to the complaint, it even told one marketing company that it did not have users younger than 13 on its platform and therefore channels on its platform did not require to adhere to COPPA.

In addition, the business should notify channel owners that their child-directed content might undergo the COPPA Rule's obligations and offer annual training about abiding by COPPA for staff members who handle You, Tube channel owners. The settlement likewise prohibits Google and You, Tube from breaching the COPPA Guideline, and needs them to offer notice about their information collection practices and acquire verifiable adult approval prior to gathering personal info from kids.

Chairman Simons and Commissioner Christine S. Wilson provided a statement on this matter, while Commissioners Noah Joshua Phillips, Rohit Chopra, and Rebecca Kelly Slaughter released different statements. The complaint and proposed permission decree were filed in the U.S. District Court for the District of Columbia. The Commission licenses the filing of a problem when it has "reason to think" that the law has been or is being breached, and it appears to the Commission that a case is in the general public interest.

YouTube - Google Developers for Beginners

The FTC wishes to thank the coalition of customer groups represented by Georgetown University's Institute for Public Representation that filed a petition providing valuable information on this matter. Source works to promote competition, and safeguard and educate customers. You can find out more about consumer subjects and file a consumer complaint online or by calling 1-877-FTC-HELP (382-4357).

YouTube Community Guidelines & Policies - How YouTube Works

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