Recent changes to Google makes it seem like Google is no longer just one search engine but a combination of 6 or 7 different se's all rolled into one. Your SEO efforts should now be targeted at ranking high in these se's in addition to in traditional organic search.

A little while back I wrote articles entitled "The Five Pillars of Google Search" and had I known how important those pillars would become, I'd have paid more focus on them. What I didn't factor into the equation was Google's whole re-structuring of its SERPs interface or website landing page. It really is a whole new Google with not just one search engine but a combination of 6 or 7 se's all competing for your attention.

The brand new left side column with its new functions and displays, opens up new opportunities for webmasters to obtain their listings within Google on that important first page. Additionally, there are many new ways to view the results such as view everything or you can view with an increase of or less shopping links. Plus you may also view Google results for books, maps, blogs, updates and discussions - all new ways to get your site or links into Google. Throw in the Wonder Wheel and things are indeed looking completely different within the new Google SERPs.

As a full-time online search engine marketer, I should have expected something like this however the recent changes within Google has been totally unprecedented. Rank First On Google have seen major updates before, many of them very disruptive just like the Florida update, but with Google Caffeine, MayDay Update, new layout and the recent shakeup of its Algorithm, Google has fundamentally changed how its organic search are ranked and used.

Before I start sounding too cryptic, these recent changes appear to be a "coming together" of all the different types of searches in Google which were around for some time. Now it seems with the new interface architecture... each type of search is given more importance or more of an equal billing or footing within Google. Nowadays there are multiple methods for getting your links viewed and hopefully clicked within the most important search engine on earth.

First, I always try to start any piece on Google or the search engines with a disclaimer. Mainly, throughout running 9 or 10 websites, I keep an everyday tabs on the keywords which produce revenue, a few of these keyword phrases have been monitored by me for 6 or 7 years, but they are only a small sampling of keywords and sometimes drawing or making conclusions with this type of small sample can be misleading or downright wrong. So take any of the following information on Google with this point in mind, just one webmaster observing what's happening with Google and putting in his two cents worth.

Now, the reason I say "Google's New SE'S" is the feeling which has gradually crept into my daily marketing - it feels as though you're no longer dealing with one organic internet search engine but 6 or 7 different search engines. Let me explain, for a long time Google has been presenting results for not just static webpages also for images, videos, news, blogs and shopping/products - but recent changes have shaken up things significantly.

With the recent changes Google is apparently placing more importance on these new ways to search. Videos have taken a big step forward and may now pop up on the first page and stay there. Producing a video is now one of the fastest methods for getting on the first page of Google, even for very competitive keywords. While many online marketers are benefiting from this fact, it is relatively new and you can have a much better chance of ranking for a video rather than an ordinary website in Google. It could happen almost instantly.

Personally, I like utilizing the YouTube platform because it can be owned by Google and they no doubt can easily utilize all of the background stats on a video such as for example comments, viewer ratings... and so forth. Basically, Google has always favored ways to make their SERPs more democratic and user generated/rated videos are the perfect fit.

So too are blogs and entries, these could be easily monitored and (comment spam aside) tend to be more democratic since it's harder to fake Diggs or Re-tweets. Many of these social bookmark creating systems and sites provide the search engines, especially Google, with some very useful user-generated rankings and ratings. Blogs now likewise have two subcategories - Twitter/FaceBook Updates and Forum Discussions, which are now being displayed separately.

Google seems to be placing more importance on popular Posts, Diggs, Tweets... in their SERPs. Again, I find using a simple Google owned program like Blogger to be an effective way of ranking high in Google. For instance, my posts in Blogger are indexed in Google within a few minutes, this recently appears to have been speeded up and we have been moving more towards instant search results.

Another instant solution to get your content onto the first page of Google is to use a News Release. Google has always listed News Items on the initial page but this now appears to play a more important role, especially when you consider all the new features in the left side column. Surfers will most likely stay on that first page longer and you also have a better chance of getting your news item read.

Within the last couple of years, I have started doing PR ANNOUNCEMENTS, mainly through PRweb but there are lots of free programs you may use. I also like posting my articles to American Chronicle since Google News accumulates and displays a lot of these items. Again, like videos, getting the News item listed is almost instant and within seconds you might have traffic flowing to your website.

Images and image search is definitely a significant feature of Google Search. One which online marketers and webmasters took advantage of by creating images to complement the primary products or keywords of their sites. Now image search itself is a lot more varied and has many more options to re-defined your image search, for example you could target a certain color or line drawings. Regardless, images can be an easy way to get traffic from Google.