Thus, we already have standards for programming the site engine and standards for programming services. It is impossible to meet all criteria. If you expect 1,000 or more visitors per day, then it is more profitable to rent a server. If you have 1,000 visitors per month, it is better to connect the service. Pictures have an alt tag. This is an alternative text that tells the crawler what is in the picture. The robot takes a picture and sends it to search by pictures. If the alt tag is not filled, then the image will not participate in the search. What needs to be done? For example, you have five pictures per product. The product's name is Diaper Brand. There are two reasons for installing and configuring Google Analytics on a website. In this section, I'll tell you about them and what to check. The first reason is the Infrastructure. Google Analytics is part of the Google search engine infrastructure. Let's consider a simple analogy that clearly explains the purpose and need for analytics setup. You keep records of the company's funds in a particular accounting program. Enter data into it, generate reports, based on which you can assess the current state of the enterprise. If the data is accurate and the reports are useful, you can compare your current state with the previous one and make a decision. Our task is to transfer accurate data to it. From this data, you need to collect useful reports and thereby tell the search engine Our current state looks like this. The search engine will compare this data with competitors and determine your place in the system. Let's go back to the analogies. You have decided to sell your business. An investor comes and sees only some turnovers and unstructured reports. Everything he knows about the enterprise he knows from your words. But he cannot verify it with numbers. Google crawler is your investor. Its money is your website visitors. If it sees that the site is developing, that people like it, that the site solves their problems, then it will send even more consumers to you. If it does not see this data, he will send users to the company that it trusts most and whose data is available for it. Be sure to add a Google counter on your site and check how it is configured. Let's move on to the technical side As the owner, you don't need to know the whole kitchen, but there are a few things you should check yourself. You have created a website for a specific purpose. For example, so that visitors can call you or make purchases through the cart. You might want to run ads over time. Any advertisement begins with analyzing a portrait of the audience. To find out the portrait of a typical customer, you need to get this data. You can get it from analytics. Then the ad specialist will be able to show ads to those visitors who buy more often and hide them from those who visit and don't buy. This is necessary for the marketer and the development of the site. The second reason to install analytics. Monitor the results of website promotion. To evaluate the effectiveness, you only need two reports. These reports must be configured in Google Data Studio. How to read these indicators? On this Dashboard, you can see how the website is being promoted by months. This Dashboard shows how many goals were achieved for the period 1.04 to 31.05 and their sources. Distortion and incompleteness of the data I want to show you clearly what will happen if you install the code but do not set it up. the more points the site gets, the higher its positions will be among its competitors. The higher the position, the more traffic the site receives. seo consultant, seo expert, freelance seo, freelance seo expert, freelance seo consultant, seo specialist More traffic more sales. Competitor 2 and Competitor 4 scored the same number of points. To assess which website will get a higher position, search engines would evaluate a combination of other factors. Still, your site will be behind and will not participate in this competition. To do this, you need to define a reference point. This means that nothing would be done on your site until May 1st. You download the data from Google Analytics on the number of users and the number of applications during the last three months. This data will be understandable for you and the contractors and can be compared after the work is completed. I recommend taking screenshots as your analytics account may be changed during the optimization process. Then you can measure nothing. Consider it a fresh start. The new starting point will be the 1st day of the next month after the completion of the optimization work. If you finished the optimization on December 16th, this means that you will be evaluating the results from January 1st. The development of the structure takes from 30% to 70% of the entire time. Make the structure of the site. Why do you have to make a structure?