If you have ever needed the email addresses of potential customers or clients, you may have considered renting email lists. Perhaps you wanted to build a database for future use or as a test market for a new product. There are many ways that you can rent email lists to help you expand your business. Here are some examples:

-Rental list are offered by companies who need people to test their products before selling them. You can get permission to rent email lists in this case from the company who is offering the product. This lets you sample the product and find out how well it performs.

-A list broker rents list addresses on behalf of companies. The list broker keeps customers updated about which addresses they have and which addresses they do not. The list broker then advertises the numbers of those who have been confirmed as being interested in the service and how many companies wish to buy from them. The number of interested parties can sometimes be far higher than the companies wishing to rent email lists from the list broker.

- Companies can rent email lists when they need an immediate response to a specific piece of marketing literature. An example would be that they may need to send an email promoting a special sale or promotion to a particular group of people within a few hours of the product being advertised online. In this instance, the company would want to send the email to opt-in email addresses and only people who have indicated they were interested in the promotion would receive it.

- Email marketing is a way for companies to advertise the services or products they offer. For example, if a company wants to advertise the availability of a puppy, they would go to an advertising agency to get the advertisement onto several websites. They would buy the purchased lists of email addresses from the advertising agency and pass the names along to the website that was selling the puppy to increase the company's exposure to possible clients. If a person sends out an email to all the people on their list that they are not interested, they will not receive any advertisements from the company.

- A spammer can use purchased email lists to send unsolicited email to millions of recipients in little time. Some internet service providers have measures in place to block unwanted messages from coming into a user's inbox but for a majority of people, spamming bulk email is not something they are willing to do. Therefore, they can rent email lists from reputable companies that will not cause the user any problems with unwanted ads.

- The internet has become a very large market place. This is especially true for the world wide web and renting email lists can help a business to grow their business. Businesses can rent lists in bulk for a low monthly fee or they can purchase a smaller quantity for a lower monthly fee. Whichever option is chosen, a business owner is assured of an effective way to bring in new clients to support their business.

Renting electronic advertising programs such as e-mail marketing software or purchased email lists is not a bad idea. A business may want to try it out to determine if it is an effective way to attract new clients and generate more sales. The biggest problem with purchasing advertising space is reliability. There is no guarantee that the messages sent through the mail will actually reach the intended recipients. However, for most people, it is more trouble than it is worth to purchase small amounts of emails rather than purchase an entire email marketing list.