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Written by-McKinley Franck Who Does Search Engine OptimizationKeep track of all of the traffic to your website. The very first day that you build your website, you should install tracking software that provides as much data about your visitors as possible. By tracking which keywords they are using to find your site and how they are behaving once they arrive, you can gauge which of your search engine optimization efforts are working and which could use some improvement. To make sure your site stays optimized as technology changes, work on search engine optimization for mobile devices. Popular keywords on mobile devices often differ from those on home computers and you should make sure your site contains both. Some keyword tools will allow you to see how specific keywords rank on mobile devices. What Are Search Engine Optimization TechniquesDon't forget to include the keywords in your copy! If you use keywords in your title, description, alt tags, etc. that don't appear in the copy, it is unlikely they will affectse your Page Rank. Use the keywords in the copy as well, but make sure they're included in a way that reads naturally. There are many free keyword tools available online, so make use of them. Knowing the top keywords that people are using to access your website, or your competitors', is key to driving traffic your way. Google Adwords has an excellent free tool which you should definitely use in your research. What Search Engine Optimization DoTo optimize your website's search results, you need to come up with strong keywords. Not only do you want to use your website's main point in a lot of text on your website. Make sure you also use strong tags and submit your website to many different search engines. You will get visitors as well, if you constantly keep content updated and relevant to the subject of your website. One search engine optimization practice that will benefit specific web pages on your website is interlinking. Basically, if there is a particular high ranked web page on your website, you can link from that web page to a lower ranked web page to improve the lower ranked page's rank. In general, it is also good practice to make sure that every web page on your website has a link to it from somewhere else on the website. Make use of both an XML sitemap and a traditional text sitemap. An XML sitemap is designed to tell search engines where different parts of your site are located, which helps to index your site better. A traditional sitemap tells human users how to navigate your site; the easier your site is to use, the more likely they are to link to it, boosting your ratings. Periodically go through your site for any 404 error pages and redirect them. Error pages mean that people have a harder time getting to the good content on your site and that they are going away unhappy; they also aren't buying from you. Even worse, the search engines crawl your error page, which is a waste of prime internet real estate. Earning prime placement on those search engine pages is what being involved in web business is all about. If you can follow these SEO tips and implement them correctly on your website, you should have no trouble climbing the ranks and earning a higher ranking every few days. Just keep plugging away until it happens. ![]() |
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