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Zillow is publishing the pared-down listings it is now getting from a large numerous listing service that serves almost 10,000 members in Tennessee, northern Alabama and southern Kentucky, but says it will cut off the feed after a shift period during which brokers can register to offer a direct feed to the site.

The MLS is supplying the listing portals with feeds that consist of fewer information fields, an optimum of 4 pictures of each home, and home descriptions topped at 150 characters. Real, Tracs has said it will require that third-party sites offer a link back to the listing detail page on the listing broker's site with each listing.

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com only realtor. com was not offering linkbacks on "unenhanced" listings Friday. Middle Tennessee Regional MLS . com only offers links back to the sites of the brokers or representatives who market with the website. Zillow has constantly provided a linkback to noting brokers on their Zillow listings, as long as they include a legitimate relate to the listing in their feed, whether it's sent out straight or not, Zillow spokesperson Amanda Woolley stated.

It's unclear if Real, Tracs will turn off the flow of listings to realtor. com and other websites if they don't begin consisting of a linkback on listings. Real, Tracs is working on a contract with List, Hub that would guarantee that any portal publishing its listings would offer such linkbacks.

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com and other third-party sites continue to get full listing information from those brokers and agents who have an advertising relationship or other contract with the portals. For instance, members of Zillow's free broker direct-feed program, Zillow Pro for Brokers, in addition to those in Trulia's direct broker program, still have their complete listing data show up on Zillow.

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In the meantime, Zillow will take listings in both trimmed and full form, stated Katie Curnutte, Zillow's director of communications. However it will cut off the feed after a transition duration of undefined length "to provide brokers a bit of time to sign up for the complete feed." "We have actually worked out a solution with Real, Tracs to supply brokers who wish to market their listings on Zillow an opportunity to do so through the MLS," Curnutte said.