In the world of SEO there are certain factors which need to be strictly followed in order for you to rank well and effectively. Google web master guidelines should be followed in order for you to correctly set yourself up and avoid the many pitfalls out there if you don’t.

Correct white hat SEO is the correct and proper usage of certain SEO strategies and techniques that involves you focusing on the human audience rather than the search engines attention. Note that Google web master guidelines must be followed, with search engine policies and rules being adhered to.

Your website needs quality content which is rich and giving the end user the quality they deserve. Your content should be relevant to your website and have the correct ratio of keywords embedded in it. This will naturally generate backlinks as people will want to link to your high quality content that is on your website.

High quality ethical Link building for your website should be written in quality English and be of a high standard and linking to relevant posts and pages. No longer is it viable to produce mass amounts of backlinks in unnatural blogging networks, written in pigeon broken English consisting in low quality.