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A completely new thought - so simple yet so exclusive and the characters so near being human but so totally different from them and that little one thing about them that made them so lovable and so easy to connect with. From little kids to grandparents, everybody for a change waited for advert-breaks! The change was caused by Landor Associates who made positive that every stakeholder was part of the entire exercise. If altering the model identify wasn't sufficient, the logos and model ambassadors have been also altering concurrently; from orange to pink and blue to red, you almost had the entire pallet and from one pug to another, even the doggie community had some serious competitors going on for it! Four months price of marketing cash was spent in a single month and the funding certainly paid-off big-time! Call it the Filmfare or the IIFA of the advertising world (minus the extreme bling and drama in fact!), it's the forum where the most effective and the best marketing ideas are honored year on 12 months. That brings me to an unanswered query in my head - What was bigger in 2009 - the IPL shifting to South Africa and all of the drama that surrounded it or the new Vodafone Zoozoo advert marketing campaign?

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