Digital media has developed and Google reported that 2015 marks the entire year that web searches done on mobile devices have surpassed desktop searches in 10 countries!

Mobile is growing so rapidly that it is currently the leading digital platform for media consumption. 62% of total digital media activity is produced by tablets and smartphones combined, 54% of the activity is produced by apps alone, in accordance with Comscore.

At the time of April 21, 2015, Google is now indexing mobile phone applications, which allows these to rank searching engine results. Browse the SearchEngineLand article about app search engine ranking. Exactly what does this all mean in your case as well as your business? You need a mobile app!

Do you know the advantages to through an app on your business?

As mobile marketing is growing, a growing number of companies are hopping about the mobile app bandwagon for connecting with "on-the-go" consumers, drive a boost in traffic, generate repeat business, increase sales through better product promotion, and more importantly, be available to their customers, on their cellular devices, 24?7.

Using an app on your business takes marketing efforts to a completely new level. Apps aren't only for huge manufacturers like Amazon, eBay and Wal-mart anymore. Medium and small enterprises are actually upping their marketing strategies and expanding their customer reach with mobile phone applications.

Today's technology has given us the whole planet at our fingertips! Mobile phones have rendered pay phones and quite a few landlines obsolete because we may take these with us wherever we go. That provides businesses a massive marketing advantage. Here are the advantages a mobile app offers your organization as well as your customers:



1. Reinforces your brand

2. Increases your visibility and accessibility on mobile devices

3. Builds relationships and loyalty with your customers

4. Generates repeat business with app tools like coupons and loyalty cards

5. Enhances social network strategies

6. Connects you with "on-the-go" consumers

7. Increases sales with push notifications

8. Your products/services are easily available to your visitors 24?7

9. One touch usage of your contact details

10. Provide directions for your location anywhere your web visitors are

11. Fast appointment setting for your customers

12. An app is much more easy to get to and loads faster than an online site

13. Increase customer engagement and supply value

14. Customers have easy accessibility to your social media posts

15. Differentiate themselves from your competitors

Why a Mobile App is superior to an internet site

Main point here: An app loads and operates considerably quicker! It will only take an additional to file for whereas a web site can take significantly longer, specifically if the mobile user has bad reception. Mobile optimized websites serve an important business purpose, nonetheless they usually do not switch the dependence on apps. Let's consider a side-by-side comparison:

• Mobile phone applications give you almost instant access on the content you will need, websites don't

• Mobile phone applications come in the app stores, websites don't

• Mobile apps is able to keep your organization in direct contact with your clients through push notifications, websites don't

• Mobile apps are invariably visible around the desltop of your mobile phone, websites are certainly not always visible

Does one start to see the power that mobile marketing apps have to give you? With features like push notifications, you are able to instantly reach your clients with significantly less commitment than snail mailing sales ads, not to mention, a lot less advertising costs. Though the biggest benefit a mobile app provides your business is return on your investment.

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