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Strichpunkt doesn't see artificial intelligence and AI as threats to job security, instead they're putting automation to work for them leaving more time and space to be creative. Business style must be a collaborative, interdisciplinary process "In the 'old days' you had brand handbooks and guidelines determining how to utilize the brand name, but now all of those guidelines have to be far more dynamic," mentioned Rdeker, "Therefore, we developed the Audi brand platform to document all of those components.

We opened the entire platform up for anybody who wishes to work with the brand." Also Found Here in the Audi brand platform work responsively on every gadget and there are guidelines and examples, implied to motivate individuals to work with the identity, not to limit them to a rigorous set of guidelines.

Strichpunkt Design - iF WORLD DESIGN GUIDE

On top of making the whole identity open source and normally encouraging understanding sharing, Strichpunkt likewise partnered with a rival to complete the project. Signing up with forces with KMS Team, Strichpunkt handled all digital style, and KMS Group worked on print. This unconventional approach result in a successful outcome, Audi won 2017 Red Dot Brand of the Year.

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Don't simply go to the customer every 4-6 weeks. Invite them to be part of the team, have day-to-day stand-ups and it will really push your work to a much better quality.".

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The Best Guide To Strichpunkt – Wiktionary

Red Dot: Agency of the Year 2008 Those who think that agencies reside in futuristic glass palaces or worthy villas in historic parts of town will be shocked when visiting the Strichpunkt design agency. Between the zoological-botanical garden and the river bank of the Neckar runs the Krefelder Strae enterprise zone.