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Bally’s to Become Horseshoe Las Vegas

The beloved Horseshoe brand is returning to Las Vegas!

Caesars Entertainment has confirmed it will turn Bally’s into Horseshoe, and the rebrand will be accompanied by a multimillion-dollar renovation.

We shared word of the rumored Horseshoe rebrand back in March 2021. We first got wind of this news from our friends at the 360 Vegas podcast.

When we initially heard the Horseshoe rumor, we made a Photoshop which is now coming in very handy. 바카라사이트

Never doubt Photoshop’s capacity for crystal ballery.
It was sort of inevitable the Bally’s name would need to go, especially after Tropicana was sold to Bally’s Corp. To make things even more confusing, Caesars Entertainment operates Tropicana casinos in Atlantic City, Laughlin and Mississippi.

There will be a quiz.

It’s unknown if Tropicana could be rebranded to Bally’s, but that would keep rideshare drivers on their toes. We slapped Bally’s on the Trop just for fun.


There you go, doubting Photoshop again. Give it a minute.
The Bally’s transformation to Horseshoe starts in the spring of 2022.

On a related note, how in the hell are we just a few weeks away from spring of 2022?

The return of the Horseshoe brand to Las Vegas is an even bigger deal because it will host the World Series of Poker (WSOP). We shared the rumor the WSOP would move to Bally’s back in 2019, and it was confirmed in Nov. 2021.

This year’s WSOP happens May 31 to July 19, 2022.

The World Series of Poker, of course, got its start at Binion’s Horseshoe, which is now just Binion’s.


Apparently, horseshoes have similar qualities to boomerangs, because it’s back!
Caesars Entertainment, then Harrah’s Entertainment, purchased Binion’s Horseshoe in 2004 and owned it for about 15 minutes, then took the WSOP and Horseshoe brands with them when they sold the place.

But enough with history, what’s next for the new Horseshoe Las Vegas?

According to Caesars Entertainment, the rebrand will include “a renovated exterior, new entertainment and food and beverage options, and a reimagined casino floor and public areas.”

Here’s a look.


Please try to contain your underwhelm.
Caesars telegraphed the Horseshoe rebrand when it announced a big chunk of its front yard will be home to a distinctly country-themed Old Red venue from country star Blake Shelton. Read more.

It sounds like the new Horseshoe will have some nods to the old-timey one. The news release says, “In keeping with Horseshoe’s classic sophistication, the design team will incorporate a handcrafted feeling with tooled leather, dramatic colors, and the brand’s signature gold horseshoe iconography.”

If there was one word Benny Binion used all the time, it was “iconography.”

It will be great to see the Horseshoe brand back in action on The Strip!


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