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Let's discuss the different Instagram post types and some finest practices for encouraging engagement.


The most typical post on Instagram is an image post. When posting images, share a range of photos. Range will reveal your brand name is diverse and engage your followers in various methods.

It's likewise crucial to bear in mind that Instagram users are trying to find real posts from brands-- not blatant ads. Attempt to record your business culture with lifestyle shots and behind-the-scenes looks. Prevent publishing a lot of pictures of your item.

Example: Nike's Instagram includes item photos, but the majority reveal real athletes, shows, and other kinds of content that promote the Nike brand name character as a whole.

As you start to explore the platform, you'll see there are countless kinds of images you can post to your account. Get imaginative! Remember of any ideas or styles you think would work well for your brand name.

To get you began, we've put together a list of some effective Instagram image types.

Behind-the-Scenes Posts

These posts offer a peek into the part of your company that individuals do not usually see. It's essential that they don't look staged-- credibility is essential!

Example: Aeronaut Brewing Company supplied a within take a look at its company culture by showcasing its workers at work.

Reposts From Employees

Excellent content can be best in front of you ... on your workers' Instagrams. (Just make certain to tag or credit the initial poster.) Reposting pictures from your employees is a simple method to curate authentic material and humanize your company. Not only will your audience engage with your brand, however they'll also begin to "bond" with your staff members.

Example: Fenway Park frequently reposts images shared by the premises team as they prepare the arena.

Educational Posts

Educational posts offer snackable pointers on how to do or make something. The photos or videos generally present the directions in a manner that are quick and simple to follow.

Example: The popular Tasty recipe video series from Buzzfeed is instructional yet very amusing and simple to duplicate.

Influencer Posts

Influencer posts utilize the fame of a star or well-known public figure to promote your brand name. These posts often consist of a visual of the influencer utilizing or interacting with your item. Among the primary advantages of influencer posts is gaining the attention of another audience.

Example: Goal Zero reveals prominent rock climber and professional photographer Alex Honnold using among its solar power charging stations. Not only is Goal Zero reaching its own audience, it's likewise reaching Alex's 500,000-plus Instagram fan base.

Motivational Posts

A motivational post combines a basic visual with an overlaid quote or uplifting text. These posts encourage your audience and amplify your brand worths. While effective, try to publish these sparingly to avoid looking tacky. Apps like Quipio and Typic can assist you include text to photos in a manner that's constant See This Here with your brand guidelines.

Example: Foundr typically shares inspirational posts to motivate its fan base of entrepreneurs, small company owners, and marketers. The posts also align with their mission as a service media company.

User-Generated Content

Comparable to employee reposts, user-generated content (UGC) is curated material from your fans and fans. Your tagged posts and posts with your brand name hashtag are a fantastic source for UGC.

Sharing your fans' and followers' pictures not just make the original poster feel excellent, it also shows that you truly care about your customers. Simply be sure to credit the initial post with a tag or in the caption. To repost user-generated content, screenshot and crop the initial post or utilize a reposting app like Repost for Instagram.

Example: WeWork carries out a yearly Navigate To These Guys #DogsOfWeWork campaign and compiles the very best submissions together into a yearly calendar. WeWork doesn't repost every tagged image, their project helps develop important reach and engagement.

Newsjacking (Trending Holiday Posts)

It seems like there's a "vacation" for whatever these days. Events like National Sibling Day and National Ice Cream Day create a lots of engagement on social media. Take part the fun by participating in a local, nationwide, or world pattern. A newsjacking post is a great method to post amusing content that connects to light-hearted occasions.

Example: Corridor Brewing commemorated the Cubs' Opening Day. Through this post, the American restaurant chain used a popular American activity.

Recording and Editing Instagram Photos

Now that we've explored what you can publish on Instagram, let's evaluation some methods to ensure your material succeeds. Unlike other social networks platforms, Instagram's basic profile design forces you to focus on the quality of content ... not the amount.

While this is great for engagement, it likewise means that you can't hide average material. Do your absolute best to utilize high-resolution images on your Instagram feed.

Square images ought to be 1080 x 1080px. Landscape images must be 1080 x 566px, and profile images should be 1350 x 1080px. Despite what size you submit, every image will be shown as a square in your profile feed.

How to Take a Great Photo With Your Smartphone

You might be believing How am I supposed to record the perfect, top quality shot without a top quality camera? No worries! Phone video camera innovation has become so sophisticated that it now equals thousand-dollar cams.

Amazing photography is no longer restricted to those with expert electronic cameras. You (yes, you!) can take attractive images your audience will like utilizing a tool you already have in your hands. Here are some pointers to drive fan development and Instagram engagement.

1. Follow the rule of thirds.

To immediately enhance your image composition, switch on your video camera grid lines. Goal to place your topic at the crossway of one set of vertical and horizontal lines. This strategy, referred to as the guideline of thirds, is popular amongst painters, illustrators, and photographers.

Putting your topic off center develops a slight imbalance that captures your viewer's eye. To turn on your grid lines (on an iPhone), go to Settings > Photos & Camera and change Grid to on.

2. Concentrate on a single topic.

A crowded background with several subjects in a frame just distracts from the focus of your shot. It can even confuse your audience.

Rather, focus on a single subject in each image. Eliminate distractions by cropping them out or finding a clean background to shoot against.

3. Make the most of unfavorable space.

Negative area is the empty space around your topic. Leaving negative area around your subject will accentuate the desired focus of your image and avoid it from looking crowded.

4. Try to find interesting perspectives.

People are used to seeing the world from eye level. To produce intriguing and fresh images, utilize shots from different perspectives. Change up your shooting perspective to catch a bird's eye view or worm's eye view. Try out various angles to find new point of views on common sights.

5. Utilize proportion and patterns.

The human eye is naturally drawn to in proportion shapes and things. In some cases, it's finest to break the rule of thirds and center the scene in your frame. Leading lines are another more particular type of symmetry that pulls the eye into the picture. Individuals are likewise drawn to patterns. A pattern could be man made, such as a tiled floor, or natural, such as petals on a flower or vines on a wall. To make things truly fascinating, separate the pattern with your topic.

6. Usage natural light.

Standard overhead lighting produces severe shadows and highlights that create undesirable dark and light areas in your images. To avoid this from occurring, utilize soft natural light wherever possible. Try taking images beside a window, and for outdoor shots, the half-hour right before sunset and after dawn often offers the most striking lighting as the sun is low in the horizon.

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