Most people think that SEO is about creating a site that appears at the top of the search results of various search engines. This is completely not true! Search engine optimization works with on-page SEO techniques and hence is entirely different from off-page seo. SEO aims at making the website well-optimized for attracting visitors, while off-page SEO improves the ranking of the website in search results for specific keywords. SEO is divided into on-page and off-page seo. On-page SEO includes factors like meta tags, title tags, headers, keywords density, file names, page titles, page descriptions, Alt text and Meta keywords tags.
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On-page seo works on improving the popularity and search volume of a website by using targeted keywords and keyword phrases. This kind of SEO seeks to make a website search engine friendly, which in turn is beneficial for its overall visibility in search engines and increases traffic. Off-page seo mainly focuses on building higher rank and visibility in search engines for specific keywords and key phrases. The objective of off-page seo is to increase the volume and quality traffic to a site, by enhancing the ranking of the site in search engines for specific key phrases.
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