It doesn't matter which industry your company operates in, a helpful blog can be extremely beneficial for any company. Trust us, we say this from personal experience. At Bookmark, we love using this blog to help entrepreneurs gain the information they require to establish and improve their online presence.

The content of your blog doesn't have to be restricted to your industry. It could be used to offer advice on health, general business advice, or upcoming trends that you must know about for instance. Blogs such as this can increase your brand's exposure and let your customers know that you care enough to venture out of your comfort zone in order to assist them in their journey.

There are numerous benefits of having a blog associated with your business and some are much more obvious than others. Many believe that blogs are not relevant anymore, but that is simply not true. Today, we're going to provide five reasons that your company needs to have an online blog by 2021.

Blogs Help You Become A Thought Leader
The way your brand is positioned already makes your customers believe that you're an expert on your product. But a well-thought out and frequently updated blog can discuss issues that aren't tied to your product or services.

Blogs prove that you're able to go beyond the boundaries of your business and possess the ability to offer a unique perspective on the business as a whole. This shows your customers that your experience in the field is sufficient to resolve their problems.

What is it exactly to be able to have a viewpoint beyond your brand's product or services? For instance, if you own a contracting company you can speak to more than just home renos. You should create an article on your blog that is devoted about trends in design as well as safety guidelines, and even DIY projects that your customers can complete without having to pay for your services. Again, this will show your customers the fact that you're prepared to go beyond to help your customers in ways that are selfless.

Increase Brand Visibility And Trust
Customers have concerns and queries. They will always ask questions, it's the way humans are. Having a blog allows you to be proactive in addressing or resolving their concerns. By writing about issues that matter to your clients It shows them that you care about their problems. If you truly care about their problems, they will believe in you more. And what do people do with brands that they are confident in? They buy from them and become part of their ongoing community.

Another reason you should be adding a blog to your website is the higher visibility you be able to gain from it. The reason why blogs boost your visibility and traffic is quite simple: they provide more contents. If you've got more material there are more opportunities to show up in search engines and drive organic traffic to your website. Speaking of SEO...

Blogs Significantly Boost Your SEO
This is probably the most important reason that your company should consider blogging. In simple terms, companies with blogs rank higher on Google and other search engines. If the aim is to attract customers and have your site noticed, blogging is a free and natural way to do just that.

There's a few ways that writing blogs can improve the SEO of your business. The first big reason lies in keeping your website active with constant changes. Google along with other major search engines don't send users to sites that are outdated. If you are constantly updating your blog and publish new content, Google's algorithm notices that and steers users direction.

Beyond creating new content it is possible to create targeted content. If you're strategic with using certain words it will increase your Google rank for keywords. Therefore, you must anticipate the keywords your target audience is likely to search for and integrate those words or phrases into your blog content.

For instance, whether you're a company that sells flowers, you want your business to appear in searches that search for anything related to flowers. Such phrases include "where to buy flowers", "how do I plant flowers", "what are the best flowers for my climate", etc. Working those phrases into your blog will help your site appear in the results in search results for people who search them.

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Increase Traffic And Gain Customers
It's difficult to dispute the numbers. Businesses that post blog content typically get 55% more web visitors than those that don't. A portion of the traffic your blog receives is generated by existing customers, but blogs are also a great method to draw new visitors in as well. For instance, whether someone finds your blog via the Google search, that's an additional reader (and potential customer) that you might not have otherwise.

When you've gained a fresh perspective on your business You're just one step away from winning new customers. Available Here is also an on-call customer service or sales representative who can provide invaluable information and details about your company's products and the industry. It will assist potential customers make informed decisions that they wouldn't be in a position to make without the information available.

Blogs Create Endless Sharable Content
Your business may be on other platforms other than its own. These platforms in the main part are professional social media pages These pages require fresh content for your followers to engage with.

Blog posts are perfect to make interesting content. You can look at the calendar of your social media channels and then write about the events that are relevant for your audience. It is possible to link directly to your website in every post you publish via your social media platforms as well as use quotes, pictures or screenshots to entertain your audience.