Websites that achieve top rankings on the first page of position in search results on Google, Yahoo & MSN ultimately have common attributes that set them in addition to their competitors. Top ranking websites routinely have:-

? A great web page design and content



? Website visitors flock to their websites and more importantly benefit from the experience.

? Learned how to successfully market and promote their internet site online with little if any paid advertising.

? Learned the way to easily build their customer bases and attract repeat sales

? Worked out the best way to effectively optimize their internet site for that engines like google

? Learned the ?insider secrets? of the way to rank well around the engines like google and turn into there.

This article will examine the main element web design features which help produce a Top Ranking Website. From New to Web Marketing, Use SEO in a very minimum ensure you include full content management, an advertising and marketing module and comprehensive website statistics within your initial website design.

Key design specifications of Rank 1 Websites

1. Complete content management control ? like the capacity to add, edit and delete pages, boxes, tables, hyperlinks and also the footer in ?realtime? without the need for a programmer. Plus the power to add hyperlinks to pages, images and documents.

2. Customer databases ? to recover member and customer contact info for ordering and direct marketing purposes.


3. Marketing module ? for you out emails, monthly newsletters, product updates, order notifications, dispatch notifications and fellow member letters to customers & members with your customer databases.

4. Comprehensive website statistics ? to evaluate the daily, weekly and monthly progress of your website?s SEO campaign, internet marketing campaigns, linking campaigns and site popularity. An excellent website statistic collection software tool is ?Awstats?.

5. Visually appealing home page design that incorporates your organization branding.

6. The inclusion of the footer at the end with the homepage and subsequent webpages for seo.

7. Fast website download speed for website pages, images and documents to reduce the incidence of ?bounce out? traffic.

8. Easy to utilize site navigation using a flat site hierarchy .ie. each page is offered from just one to 3 clicks from the home page.

9. A webpage design which has a mixture of text and images ideally in a very 60/40 ratio .ie. 60% text and 40% images/graphics for maximizing keyword text content for SEO.

10. Easy to see font style, font colour and background colour inside the website design and content.

11. Easy to navigate shopping cart application software

12. A currency converter for international trade

13. Automatic payment gateways for bank card processing and Paypal in ?live? with flexible payment alternatives for customers.

14. SSL Certificates installed and logos prominently displayed for secure online ordering.

15. A professional web site design versus a DIY web design ? professionally designed websites attract higher online traffic levels, higher online sales, higher site popularity and much better search engine rank than DIY website designs. Allow $10,000 AU to get a professionally designed E-commerce website with branding specialist fees included.

16. A web site design that accommodates the world reach of the Internet ? ie. English translations of site content, a currency converter, economical freight delivery methods for international customers, automatic calculations of freight costs, compatible payment methods for overseas customers.

17. Member logins ? to facilitate easier ordering from customers especially repeat sales, direct marketing purposes and wholesale logins (if need be) and also hardwearing . wholesale prices confidential from your public and competitors.

18. Avoid the application of ?Pop-ups? ? for adding products to the shopping cart software, online forms and product images as some Internet protection software with a User?s PC can block pop-ups and interfere with the browsing experience, the ability to complete online forms and put online orders. Program pages & images to ?refresh? instead of pop-up with your web site design.

19. Interesting & fresh website content to your traffic ? including clear detailed product photographs & product descriptions, interesting page content highly relevant to your products/services and industry, free articles appealing and PDF downloads, DIY projects if applicable, promotion of specials, affiliate advertising, complimentary reciprocal links and resource pages.

Tip ? Select a horizontal page orientation to your web page design that fills in the entire internet explorer browser window or else make sure that you minimize the gaps running down each side of an vertical page orientation site design. The reasoning behind this is that eyes of users are automatically fascinated by negative spaces before they focus on filled spaces. You can also add boxes to balance out and fill any negative spaces on the outer right and left hand side of homepage designs. These boxes may be full of information regarding specials, promotions, affiliate advertising, sales etc.

Remember that first impressions, especially a fantastic webpage design will determine whether guests stay to discover your internet site further or ?bounce out? within the first 60 seconds, that?s all the opportunity you've.

For more detailed information on the key design top features of top ranking websites see my SEO ebook the ?Insider Secrets of Rank 1 Websites? by Rosemary Donald for only $29.95 AU.

? Rosemary Donald, Rank1 Website Marketing 12th September 2007