When you need a creative partner to help guide your business through the process of establishing a positive brand identity and building awareness, it makes sense to find creative partners who have a proven track record of success. Creative Partnerships are an independent, integrated, full service advertising agency, specializing in brand management, public relations, interactive communications and social networking, with studios in Stamford, CT and Los Angeles, CA. magazine has been at the business for 25 years producing innovative, quality advertising solutions for a wide range of clients. Creative Partnership is a division of Worldwide Brand Alliance, which is a not for profit membership organization that works to promote and support the creative community. Members must meet certain criteria, such as being industry leaders or hold top positions in their field; be top drawer managers of a creatively managed brand; have a history of producing successful and innovative campaigns; demonstrate strong leadership skills and adaptability to change.

There are several ways to identify potential, creative partners for your brand and/or promotional efforts. Referrals from other clients and/or past and current customers are valuable resources. You can also request a list from the firm or browse through their portfolio and client references to gather information on creative pairs that have previously worked with your firm. For initial discussions, it is helpful to know what type of creative relationship they would like to develop with your company and what the typical cost associated with such an engagement would be. You want to feel confident that you are engaging a partner with whom you can build a long term, mutually beneficial relationship.

With the assistance of your creative partners, you will be able to create a variety of creative services tailored to meet your individual needs and budget requirements. Some creatives offer web design, logo development, online marketing, Internet marketing, creative development, website development, advertising and promotions, performance marketing and much more. A variety of creatives will also work closely with your account executives to ensure that all your campaigns are executing flawlessly.

There are a number of helpful feedback and suggestions that you will want to keep in mind as you begin your search for creative partners. It is helpful to provide feedback on the creatives that you are considering working with; the methods being used and the results that are being achieved. It is also helpful to provide them with an outline of your creative services that you require. It is always helpful to see examples of other work that the creative partner has done in order to ensure that they are a good fit for your brand and services. This will not only provide you with valuable feedback but will also give you a better sense of their creativity and work ethic.

It is also important to maintain open lines of communication with all of your creative partners. Open communication is a key component to developing creative relationships. It is equally important to make sure that the creative partner that you choose is comfortable communicating with you, your business and the other creatives involved in your campaign. You should be clear and concise when communicating with your creative partners. magazine will want to take the time to ensure that you build strong professional relationships with the creative partners that you choose.

magazine may find that a particular creative service company or firm seems perfect for your business. However, there is always magazine that they could end up leaving you in the dark once you start to work with them. A good strategy is to do research on each potential partner; talk to other businesses that have worked with them; and conduct some form of background check on the potential partner's experience and background. For example, if you are going to hire a creative services company to create a commercial for your company, you should make sure that they are familiar with the latest techniques and trends in commercial production. Creatives should understand the technical aspects of graphic design and film production. Your creative partner should know the importance of social media marketing in building brand awareness.

Many creative companies have a list of contacts that they use to pitch their creative services. It pays to be careful about who you choose as your creative partner because not all companies are willing to bend over backwards to please you. For instance, if you don't like the style of advertising that a particular creative company has chosen for you, it may take some time for them to change their ways. On the other hand, many creative companies have an amazingly high level of professionalism that reflects in their work.

You will want to keep your creative partners on their toes. magazine want to be cautious, but you also want to give them room to grow and blossom. It often takes a creative company a few years to really blossom. If your creative partner seems to be moving too quickly, or seems to not care if he or she is growing at a rapid pace or not, you may want to consider having him or her re-evaluated. The best way to find creative partners that are willing to adjust and grow is to talk to them.