A social change agency, specifically, is a coordinating and strategic powerhouse. It may help nonprofits in realizing how to move from where they currently are to where they need to go. Plans can then be developed and executed, and funds sourced to achieve goals. There are many ways that this is done, but the following is a general idea of what such an organization would be able to accomplish.

First, a social change agency develops strategic planning. This involves identifying what nonprofits need, how they will get there, what their various needs and wants are, what their organizational roles and relationships are, and what kind of impact they would like to have on the world around them. All of this must be done before moving forward. Agency is after strategic planning that funding may be sought and utilized. Additionally, Agency trusted advisor may then be involved in developing programs to implement the strategies. A professional might also be involved in helping to implement certain aspects of the strategic planning into the operational plans of the nonprofits.

Second, funding for a social change agency may be sought and obtained. Funds are not typically simply given out. Instead, a nonprofit organization needs to demonstrate a need for services or a product or service. A credible and trusted advisor may then be employed to help prove this fact to potential funders. The function of this trusted advisor is to "sell" the nonprofit to investors or others who are looking to help the nonprofits operate and grow. In other words, he or she is a promoter, an investment specialist, and a public relations specialist.

Third, strategic planning and ongoing strategic planning are undertaking to build influence. Without influence, there cannot be sustained development of programs, strategies, or work. A public relations specialist can help facilitate this development by providing thought leadership training to those involved. She or he may even help develop a brand strategy to promote the nonprofit and position it as an organization in the marketplace. A key performance indicator (KPI's) may be used to measure the success of the strategy and evaluate its impact over time.

Fourth, strategic planning and ongoing strategic planning are critical to achieve success. This plan should include how to build influence among the target audience, how to provide thought leadership training to those who will implement the plan, and how to make sure the plans are implemented. Agency trusted advisor can help facilitate this planning by building relationships with decision makers, by providing thought leadership training, and by making sure the strategic plan is followed. A reliable advisor also understands how to tell when something needs to be done differently or if a particular aspect of the strategic plan is not working. He or she can ensure that the nonprofits are following the plan and using the resources wisely.

Fifth, a social change agency can help ensure success by collecting and analyzing constituent feedback, which can tell a lot about the effectiveness of their messaging and communications. A reliable nonprofit partner will collect feedback from local stakeholders and utilize this information to improve messaging, increase awareness, and build influence. This information can help pave the way for increased fund raising and community engagement. A credible partner will also build relationships with key officials in the target nonprofits and the relevant stakeholder groups.

Sixth, a credible social change agency can help nonprofits build and sustain their capacity. Effective social justice nonprofits must be able to thrive during an economic downturn, when finding sources of revenue may be challenging. In these circumstances, a reliable partner will have a variety of skills and resources available to help maintain a steady cash flow. They will also have the experience and knowledge to help their nonprofits maintain a strong reputation in the community.

Building a strong relationship with a public relations firm isn't straightforward. But it is essential to any nonprofit's success. No matter how great a nonprofit's mission is, no one can succeed if they don't have the public's trust and confidence. A trusted advisor will bring all of that trust and confidence to the nonprofit. Together, a nonprofit and its trusted advisor can maximize the impact of its social change initiatives.