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Rather of appointing new hires to positions in individual departments such as finance, marketing, or HR, it puts them with cross-unit "brand name groups" who are accountable for fulfilling customer expectations. Track the Long-Term Success of Your Leadership Brand A strong leadership brand name translates into superior financial efficiency. Examine the success of your leadership brand by considering just how much self-confidence investors have in your future earnings (as revealed by your company's price/earnings ratio) and just how much customers value your brand name (as expressed by market share).

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It is famous for establishing leaders who are committed to turning imaginative ideas into leading services and products. A GE supervisor can be depended be a strong conceptualist along with a decisive thinker; an inclusive, competent group leader; and a positive expert in his field. Johnson & Johnson, whose credo begins, "Our company believe our very first obligation is to the medical professionals, nurses and patients, to moms and daddies and all others who use our product or services," made $53 billion in profits last year.

A J&J manager is known for being socially accountable and a stickler for product development and distinction. She takes an item to market in a disciplined method; she is committed to constructing consumer trust, to item quality, and to security. "Good aid to those in requirement" is the objective of Bon Secours Health System, a nonprofit health care firm based in Marriottsville, Maryland, that operates a variety of hospitals and nursing care facilities.

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They need to also balance the company of healthcare with empathy and caring. Quit? One obvious connection among these firmsand others such as Pepsi, Co, Goldman Sachs, Disney, Boeing, and Herman Milleris that they end up strong leaders, sometimes ending up being "leader feeder" firms, whose supervisors are well equipped to run other companies.

Instead of merely strengthening the abilities of individual leaders, these companies focus on constructing a more general leadership ability. Particularly, they construct what we call management brand name. Management brand is a reputation for developing remarkable managers with a distinct set of skills that are distinctively tailored to fulfill consumers' and investors' expectations.