Trade shows are important because they provide you with a venue to market to your customers and then sell your product to the exact customers you are marketing to. Marketing is a method of directing customers to your website or store, but the bulk of sales processes can still be completed on-site at trade shows. The funnel from initial look to purchase is shorter. But, the initial sales and leads will transform into more leads and more sales, meaning you'll need only two sales that are successful to start the process. https://eldsusa.com/ces-trade-show-display-rentals