Antonio, I totally agree with Willem's statements...the way you listed the words is very effective. The way the hand rises from the sand with the protector emphasizes the point...all your fun will be ruined if you don't use sun protector! Nice ad...effectively done. MFC
Good one, very subtle. It says to me "use the sun protector to enjoy the beach life and the wonderful view longer. Don't forget to re-apply regularly." Willem
