This sign, up on top of the café, is definitely indeed to be seen by night, rather than in the unsparing light of day. I used my full 420mm zoom to reveal the truth about this sign. Its neon might work perfectly, but the condition of the paint incongruously screams for repairs, a symbol of neglect. I wonder how many patrons even bother to look up at it? The locals probably take it for granted, and out of towners will first see it from a distance, and by the time they get close, their eyes will already be on the parking lot.