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Phil Douglis | all galleries >> Galleries >> Gallery Sixty One: Signs as symbols > A blizzard of signs, Chiloquin, Oregon, 2008
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16-SEP-2008

A blizzard of signs, Chiloquin, Oregon, 2008

We have come to take signage pollution for granted, filtering out the signs that mean nothing or little to us, and focusing only the signage of interest. The camera, however, brings a much less selective eye to the scene. We must force it to shoot selectively. In this image, I deliberately shoot unselectively, because I wanted to replicate what is really out there on this street.. Chiloquin is a small town, yet the level of signage pollution is very high, dominated by the signage of the gas station in the foreground. There is also a banner curled upon itself hanging over the main street, a stop sign, street sign, and furniture store signage crowding this image. These symbolic signs tell a story: there is so much here to sell, and so few to sell it to.

Leica V-Lux 1
1/400s f/5.6 at 88.8mm iso100 hide exif
Full EXIF Info
Date/Time16-Sep-2008 09:38:35
MakeLeica
ModelV-LUX 1
Flash UsedNo
Focal Length88.8 mm
Exposure Time1/400 sec
Aperturef/5.6
ISO Equivalent100
Exposure Bias-0.33
White Balance
Metering Modemulti spot (3)
JPEG Quality
Exposure Programprogram (2)
Focus Distance

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