BlowUp brought Dutch Design to the Hofvijver (Court Pond), transforming it into a lush paradise of blooming inflatable artworks. In 2024, BlowUp Art took center stage in the heart of the city at the Hofvijver, a historic location dating back to the thirteenth century. The temporary festival featured inflatable artworks created by renowned Dutch designers.

Buildings in the background (left to right): Mauritshuis (museum), The tower (office of the Dutch Prime Minister), government and parliament buildings.