In 1965, Esso (ExxonMobil) started an advertising in France saying: "Put a Tiger in your Engine". It became so popular that half a century later, many french people still remember it.

En 1965, Esso lança sa campagne publicitaire: "Mettez un tigre dans votre moteur". Un slogan devenu si populaire que plus d'un demi-siècle plus tard, beaucoup s'en souviennent encore.