In September 2010, a unique full-web page interactive TippEx advertising marketing campaign was launched on YouTube, the place the whole watch web page was simulated in a Flash viewport. Since July 2011, the phrase "YouTube" is positioned after the video title within the watch page title, whereas earlier than it till then. In May 2011, YouTube reported on the company blog that the site was receiving greater than three billion views per day, and that forty eight hours of footage are uploaded each minute. In 2012, YouTube reported that roughly 60 hours of latest videos are uploaded to the location each minute, and that around three-quarters of the fabric comes from exterior the U.S.

Later, in January 2012, YouTube stated that the figure had elevated to 4 billion videos streamed per day and sixty hours. James Zern, a YouTube software program engineer, revealed in April 2011 that 30 % of videos accounted for ninety nine % of views on the location. Live streaming was launched in April 2011, initially rolled out to select users and later expanded. In March 2012, preview tooltips for the video player's search bar have been launched on the desktop internet front end, initially accessible on choose videos and progressively rolled out. This function permits the viewer to moreover preview portions of a video by hovering above the seek bar with the mouse cursor, whereas only the time stamp was indicated before.

For videos longer than 90 minutes, a magnified portion of the search bar was additionally displayed since to facilitate advantageous in search of. In December 2011, YouTube launched a new version of the site interface, with the video channels displayed in a central column on the house web page, just like the information feeds of social networking websites. In October 2010, Hurley introduced that he would be stepping down as the chief executive officer of YouTube to take an advisory position, with Salar Kamangar taking over as the top of the company. In https://newscatalysttoday.com/ , YouTube began experimenting with response buttons, permitting users to react to videos with a mess of expressions, just like Facebook's 2016 response buttons, although YouTube eliminated reaction buttons soon after.