The iconic figure of this abstracted cowboy represents America's cultural tradition of rugged manliness. Yet the focal point of this image remains the translucent, partially consumed bottle of orange soda that he has momentarily left behind. We can only assume that after stocking up on an abundant supply of snacks fortified with ample amounts of sodium and saturated fat, he will turn to face us and, with great pleasure, drain that bottle of sugary pop to its last drop. The image exquisitely pits the idealized rugged world of the Old West against the temptations of contemporary life.
