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Ambigram: A design that can be read as the same (or often different) word(s), or design/logo when reoriented by some form of symmetry.
This can be when reflected along a vertical/horizontal axis or when rotated typically 180/90 degrees. 180 degrees in this case.
I believe it was an Omni Magazine article(s?) that inspired me to create an ambigram long before Dan Brown's popular novels.
'Can You - Do This' was originally conceived and executed by me in the 80's as an optional challenge to my Studio in Art classes. It was hand done in a more-or-less oriental-like font...probably less.
Overall, the 'challenge' was seldom attempted as it is generally a very difficult design process. This is harder than you might think:)
This latest iteration is a take-off of the design style by Robert Langdon in Brown's 'Angels and Demons'/'The Da Vinci Code' and done in 2004. It was executed in Corel Draw and Adobe Illustrator with the background added in Photoshop.