Games Convention Asia (GCA) is the "Digital Media Gateway of Asia." Described as the only event in the Asia-Pacific region enabling the interactive entertainment and digital media industries to network and interact with publishers, developers, distributors and corporate clients while showcasing their latest products and services to the public, GCA serves as the platform for Asian publishers, developers and distributors to present their work on an international level. The conference also acts as an entryway for companies seeking to enter the Asian interactive entertainment market.

The second GC Asia, drew more than 92,000 game enthusiasts from the Asia-Pacific region.