Unveiled in October of 1939, the Deluxe was treated to an all-new front end design for MY 1940, while the standard models continued with a ’39-ish look. (In truth, Ford did not use the Standard designation in 1940, referring to the models as simply Ford and Ford De Luxe.) Both Edsel Ford and chief designer Gregorie, who worked closely on styling, were followers of yacht design, hence the sharp nautical prows of the Ford V8 years.