The fabulous sunsets and stunning views across the huge sweeping bay to the Lake District have made the traditional English seaside town of Morecambe a popular resort for many generations.
With many families now choosing to go abroad for their holidays its popularity has been in decline for many years. The town is now in great need of extensive regeneration. Many buildings, particularly along the seafront, can best be described as tatty and at worse dilapidated.
But with five miles of flat promenade along the sea front there is much potential. This potential is beginning to be realized with the Midland Hotel being one building restored to its former glory.
Morecambe was also the home town of John Eric Bartholomew, known by his stage name Eric Morecambe. Eric was a much loved comedian who together with Ernie Wise formed the award-winning double act Morecambe and Wise. The partnership lasted from 1941 until Morecambe's death of a heart attack in 1984. His commemorative statue takes pride of place along the seafront walk.