I think it was General De Gaulle who said:
“How can you be expected to govern a country that has 246 kinds of cheese?”

In all cases it's better to not joke that much on cheese,
in France it's a very serious matter.
The proud and concentrated look of this valiant seller confirms my statement.

"To recognize good cheese:
Not at all white like Helen,
Nor weeping, like Magdalene.
Not Argus, but completely blind,
And heavy, like a buffalo.
Let it rebel against the thumb,
And have an old moth-eaten coal.
Without eyes, without tears, not at all white,
Moth-eaten, rebellious, of good weight."
(c.1400) Le Menagier de Paris