A species of Primula native to western and southern Europe
(from the Faroe Islands and Norway south to Portugal, and
east to Germany, Ukraine, the Crimea, and the Balkans),
northwest Africa (Algeria), and southwest Asia (Turkey east to Iran).

It is distinguished from other species of Primula by its pale yellow
(in the nominate subspecies) flowers produced singly on long flower stalks
which are covered in rather shaggy hairs. The flowers open flat rather than
concave as in the case of Primula veris, the Cowslip.

from: Wikipedia