thirst for nature with a fiery entrepreneurial spirit.He believes that one can profit from the earth while profiting it as well.Hyde also restored wetlands in 25 percent of his pasturelands, previously drained to create hay fields.According to Hyde, the combination of wetlands and lake improved the productivity of his ranch in a number of ways.It provided warmer irrigation water that moderated the local climate, thereby reducing the incidence of frost damage to crops.It attracted more song birds that helped control grasshopper damage.It improved the productivity of his pastureland so that beef production doubled on the acres devoted to grazing.The rest of Hyde’s story explains this.He invested in wildlife projects amounting to $200,000 partly because he was committed to enhancing the land’s natural amenities, partly because he could increase the land’s productivity, and partly because he figured that the amenity values would increase the marketability of his