In September 2010, a unique full-page interactive TippEx advertising campaign was launched on YouTube, where the entire watch page was simulated in a Flash viewport. Since July 2011, the word "YouTube" is positioned after the video title in the watch web page title, whereas earlier than it till then. In Could 2011, YouTube reported on the corporate weblog that the location was receiving more than three billion views per day, and that 48 hours of footage are uploaded each minute. In 2012, YouTube reported that roughly 60 hours of latest movies are uploaded to the location every minute, and that around three-quarters of the material comes from exterior the U.S.

Later, in January 2012, YouTube acknowledged that the determine had elevated to 4 billion videos streamed per day and sixty hours. James Zern, a YouTube software program engineer, revealed in April 2011 that 30 % of videos accounted for ninety nine % of views on the location. Stay streaming was introduced in April 2011, initially rolled out to pick out customers and later expanded. In March 2012, preview tooltips for the video participant's seek bar were introduced on the desktop net entrance finish, initially accessible on select videos and regularly rolled out. This characteristic permits the viewer to additionally preview parts of a video by hovering above the search bar with the mouse cursor, whereas solely the time stamp was indicated earlier than.

For videos longer than ninety minutes, a magnified portion of the seek bar was additionally displayed since to facilitate fine in search of. In December 2011, YouTube launched a new model of the positioning interface, with the video channels displayed in a central column on the house web page, much like the information feeds of social networking websites. In https://urbannewsbeat.com/ , Hurley introduced that he can be stepping down as the chief government officer of YouTube to take an advisory function, with Salar Kamangar taking over as the pinnacle of the corporate. In June 2011, YouTube began experimenting with response buttons, permitting customers to react to movies with a large number of expressions, just like Fb's 2016 response buttons, though YouTube removed response buttons quickly after.