You know me – just about the most cynical person on the planet - yet I have been wowed today by the way that ordinary people lobbing grenades at a big company can make said company wave the white flag…even though the cynic in me suspects some weasel words in the response I finally got from Red Bull.

Between us (and by us I include myself in a group of well-wishers supporting Redwell brewery against corporate might) Red Bull were so inundated with furious people that they backed down and have agreed that Redwell can go about their business without hindrance. This is a great victory for common sense over self-importance. Basically they’ve said “stay away from energy drinks OR ELSE” but as for Redwell beer, fine!

The image is an allusion to celebratory fireworks…or the seeds of growth…or whatever other positive thing you can think of. I’d never even heard of Redwell brewery before Wednesday but now they are well and truly on my radar. I may never get to sample their wares because they only sell their beer in kegs to the pub trade and as far as I can see, their stockists are largely limited to cities, but rest assured that I will be keeping a keen eye out when I get to visit a new pub…just in case! My new friend (Mike at Redwell) has officially pronounced me a fully-fledged, life-long member of “team awesome” and I feel honoured to have been a part of a people power movement that knocked a big, bloated, greedy corporation off their pedestal because they’ve had such a lot of bad publicity over this stupid action.

Awesome fireworks sending sparks off into the sky from a new recruit to team awesome!